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This web page heatpress.net has the following in the web site, "The Company, The Machinery, and Our Capabilities." Our analyzers saw that the webpage also stated " Heat Transfer TechnologyWhy You Need a Heat Press." The Website also said " Support Documents and Common Maintenance Parts. Contact us for Quotes, Questions and Other Information. The following list of links are for Distributor, Reseller and Marketing use. Machinery and DemoCustom Video Files." The website's header had Heat Press as the most important optimized keyword. It is followed by Heat Transfer Press, Heat Press Machine, and Heat Transfer Machine which isn't as highly ranked as Heat Press. The next words heatpress.net used was T Shirt Heat Press. T Shirt Heat Transfer was included but might not be understood by search crawlers.